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Yamaha

We are proud to be associated with one of Japans leading manufacturers as as the history below details one that strives for excellence in everything it does.Our association is with the All Terrain Vehicle franchise and more recently amove into golf carts as well. The company supply machines that meet only thehighest standards and supply a parts and aftermarket back up to match. Readsome of the history of Yamaha below or browse the site to discover more aboutthe products we offer from them.
Yamaha Motor is Born When Yamaha Motor Co., Ltd. was established in Japan inJuly 1955, it was a relative latecomer in a market where as many as 150motorcycle manufacturers competed for survival. New ones were starting up andothers were folding at a tremendous pace, and few survived the challenge. InYamaha Motor's story, you will recognise the spirit of challenge in these earlyyears that forged the company into the global corporate group we are today, inpursuit of the perpetual goal of being best in the world market.
Yamaha's First Motorcycle
It all began when then president of Nippon Gakki, (now Yamaha Corporation,)Genichi Kawakami, put to use some machining equipment used in the production ofmetal airline propellers to develop the first Yamaha motorcycle. It was theYA-1, nicknamed “Aka-tombo” which means red dragonfly.
With a starting capital of 30 million yen, 274 employees and two single-storywooden factory buildings with a capacity to turn out 200 motorcycles a month,the fledgling company dared to confront competition, a will that came to forgethe company spirit of challenge. Yamaha entered the first YA-1 in the Mt. FujiAscent Race and won. From there on, our employees moved with determination fromone challenge to the next, working as a team, sharing victories and setbacks.
Diversification
Yamaha's in-depth knowledge of 2-stroke technology led to the Company'sdiversification in 1960 into the outboard engine market. 1970 witnessed thelaunch of the 650cc XS-1, Yamaha's first 4-stroke motorcycle, and during thisdecade the company diversified into the manufacture of a range of new productsincluding All Terrain Vehicles, golf cars, generators and industrialrobots.This was followed in the 1980's by the development of high-performancecar engines and water vehicles.

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